Marketing – Shelter Stories

7 Last-Minute December Marketing Ideas for Animal Shelters and Rescue Groups

The holiday season is in full swing and December is quickly approaching. But there’s still time to fill your content calendar and create a few low-effort holiday-themed campaigns. Need a bit of inspiration? Then check out the list below and discover some last-minute December marketing ideas for your animal shelter or rescue group. They’re all…

10 Content Marketing Ideas for Animal Shelters and Rescue Groups

Content marketing can be an incredibly valuable part of an animal shelter’s or rescue group’s overall marketing plan. It can, for example, help your organization connect with its audience, drive traffic to your shelter’s website, and raise awareness for your rescue. And while the benefits of creating content may be clear, it’s not always easy…

SEO for Animal Shelters and Rescue Groups: What Search Engine Optimization Is and How It Can Benefit Your Organization

Your animal shelter or rescue group likely has a website – to list adoptable pets, recruit volunteers, and share information about responsible pet ownership. And you’re probably spending quite a bit of time on taking high-quality photos of available dogs or cats, crafting compelling pet bios, and writing articles to educate and guide pet owners…

How to Set SMART Goals for Your Animal Shelter or Rescue Organization

New year, new goals? 2022 just started, and while you may find yourself still reflecting on all that your animal shelter or rescue organization accomplished last year – like the forever homes you may have found for the dogs in your care or the new volunteers you may have gained – you’re likely also already…

5 Last-Minute New Year’s Eve Marketing Ideas for Animal Shelters and Rescues

With New Year’s Eve right around the corner, are you looking for some last-minute marketing ideas to promote the dogs at your animal shelter or rescue organization? I did a bit of brainstorming, and here’s what I’ve come up with: New Year’s Eve Photos I find one of the best ways to promote shelter dogs…

5 Must-Have Content Marketing Tools for Animal Shelters and Rescues

Curious about how you can elevate your content marketing game to help more shelter pets get adopted or rescued? Keep reading to discover five essential content marketing tools (with free plans) that animal shelter and rescue volunteers should know about. Most of us know that to network, promote, or market an animal shelter’s or rescue’s…

10 Valentine’s Day Ideas for Shelters and Rescues

Valentine’s Day is just around the corner, and I have to admit that, as a cheezy-pun, heart-graphic, and red-pink-colorway enthusiast, I really enjoy content creation this time of year. To spark my creativity a bit, I searched the web for past and present Valentine’s Day campaigns, events, and fundraisers focused on helping shelter and rescue…

5 Social Media Metrics That Matter in Animal Shelter and Rescue Marketing

If you work or volunteer at an animal shelter or even run your own rescue organization, you’re probably already using social media to promote adoptable dogs and cats. But are you using it well and to its full potential? Do you know what works and what doesn’t for the people you’re trying to reach? Social…

photo of a dog sitting at a desk behind a laptop, accompanied by the blog post title

Shelter Stories, Reimagined

It’s been a while since I last published a post. That’s because I’ve been working hard on finishing school. As you may remember, this blog actually started out as a course project back in 2018 and then, slowly but surely, turned into what has become Shelter Stories. Earlier this year, I finished the Digital Media…

Marketing Shelter Dogs: Analytics

Summer is almost over—although it doesn’t feel like it here in Texas—and the holiday season is about to start, which allows for plenty of fun campaigns starring the shelter dogs. Think Howl-o-ween and Black Dog Friday, dogs wearing costumes and posing with winter-ready scarves, and maybe some new green-screen adventures of the dogs going on…

Shelter Stories

Category: Marketing