Denise is a marketing translator, specializing in creative marketing translations for websites, social media, and email, and a volunteer marketer and content creator at her local animal shelter. Living in rural Texas, she enjoys the small-town, between-country-and-city life with her husband and two dogs. She’s also a coffee aficionada, a language lover, a travel and nature enthusiast, a fitness and fashion fan, and a keen supporter of the Oxford comma.
We got some rare snow in Texas yesterday, so I quickly got out my camera and took a few pictures of my two charming canines, Tucker and Gunner, enjoying the winter scenery while casually sporting their fashionable and seasonally appropriate outfits: snowman and reindeer. Here are my favorite snapshots from our winter-y photo session:
Read more Fun- and Snow-Filled Photo Session with Tucker and Gunner
If you work or volunteer at an animal shelter or even run your own rescue organization, you’re probably already using social media to promote adoptable dogs and cats. But are you using it well and to its full potential? Do you know what works and what doesn’t for the people you’re trying to reach? Social…
Read more 5 Social Media Metrics That Matter in Animal Shelter and Rescue Marketing
With Christmas only a few weeks away, are the shelter dogs on your mind? Do you find yourself daydreaming about how wonderful it would be if every shelter dog had its forever home – with a soft spot on the couch, a warm and cozy bed, a caring human, and most of all, the feeling…
Read more 7 Ways to Help the Dogs at Your Local Animal Shelter
It’s been a while since I last published a post. That’s because I’ve been working hard on finishing school. As you may remember, this blog actually started out as a course project back in 2018 and then, slowly but surely, turned into what has become Shelter Stories. Earlier this year, I finished the Digital Media…
Summer is almost over—although it doesn’t feel like it here in Texas—and the holiday season is about to start, which allows for plenty of fun campaigns starring the shelter dogs. Think Howl-o-ween and Black Dog Friday, dogs wearing costumes and posing with winter-ready scarves, and maybe some new green-screen adventures of the dogs going on…
I’ve been semi-marketing the dogs at my local shelter for about a year now. I say semi because it sounds slightly more sophisticated than kind of and because, so far, I have been focusing my efforts solely on content creation without digging into analytics and measuring the success of said content. Moving forward, I plan…
Read more Marketing Shelter Dogs: Taking It to the Next Level
If you’re curious about what the shelter dogs have been up to lately, you’re in for a treat: I have two weekends worth of photo sessions to update you on. The Photo-Barn Makeover Last weekend, I managed to talk my husband into going to the shelter with me to put up the green screens properly.…
Read more The Photo-Barn Makeover: Zane & Company Star with New Setup
I wrote a short story for (and about) Aldo yesterday that I was going to submit for publication to help him reach his forever family. Just as I was about to send it off, I found out that Aldo had been adopted. Finally, his long stay at the shelter had come to an end. Finally,…
You’ll never guess what the shelter dogs have been up to! They traveled the world. Well, kind of. Here’s what happened: For months I had been talking about wanting to get a green screen for the photo barn, so I could easily switch out backgrounds and send the dogs “on vacation” and tell a few…
I glance at the clock on my computer screen. It’s Tuesday, 3:58 PM. Then it’s 4, and the shelter closes. I check the shelter dashboard. He’s still available for adoption, it tells me. Jimmy is safe. For now. Another day to network him. Another day of hope. When shelters run out of space, dogs run…
Read more Jimmy: Shelter Resident with Sassy Charm and Playful Personality
He’s cool. He’s cute. He’s confident. He’s Jester. The fun-loving shepherd mix has taken up temporary residence at his local animal shelter, where he makes sure there’s never a dull moment in the play yard, and is ready to charm his way into his forever home. With his movie-dog smile and nineties-boyband-vibes-oozing personality, Jester owns…
Master of facial expressions. Bandana aficionado. Morning-walk enthusiast. Five-year-old Blue is a well-rounded canine who combines youthful energy with the wisdom that comes with age and offers the best of both worlds: As a mature adult, puppy antics are behind him, but he still has the agility to bring fun into weekends. Blue is currently…
Shelter Stories 