Denise is a marketing translator, specializing in creative marketing translations for websites, social media, and email, and a volunteer marketer and content creator at her local animal shelter. Living in rural Texas, she enjoys the small-town, between-country-and-city life with her husband and two dogs. She’s also a coffee aficionada, a language lover, a travel and nature enthusiast, a fitness and fashion fan, and a keen supporter of the Oxford comma.
Wondering what the dogs at the Weatherford shelter are up to these days? You’re in luck! I met with cool canines Lian, Tonto, and Wilbur the other day to get an insight into their fun personalities. Read on to find out about the highlights from our Saturday afternoon photo session. Tonto Energetic. Playful. Curious. Tonto…
Yesterday I got to meet three charming shelter dogs: Blair, Betty, and Brandi. Determined to finally find their forever homes, they had decided to participate in an off-site adoption event as part of National Adoption Week – and I stopped by their adoption trailer at PetSmart to make their acquaintance and get to know their…
Read more An Adoption Event Story – Starring Blair, Betty, and Brandi
Last week, we celebrated Gunner’s adoption anniversary. It’s been nine years since he came to live with us – and he’s filled these years with unforgettable memories. We’ve gone for so many walks together, explored new trails, spent weekend mornings at the local dog park. We’ve played hide-and-seek in the house, we’ve played fetch in…
Social media is a valuable resource for animal shelters and rescue organizations. From promoting adoptable dogs to raising awareness for a shelter’s or rescue’s mission, there are plenty of benefits to integrating social media into your marketing strategy. But it can also be difficult to know where to begin or how to use social media…
Read more Social Media Marketing: 5 Essential Tips and Tricks for Animal Shelters and Rescues
New year, new goals? 2022 just started, and while you may find yourself still reflecting on all that your animal shelter or rescue organization accomplished last year – like the forever homes you may have found for the dogs in your care or the new volunteers you may have gained – you’re likely also already…
Read more How to Set SMART Goals for Your Animal Shelter or Rescue Organization
With New Year’s Eve right around the corner, are you looking for some last-minute marketing ideas to promote the dogs at your animal shelter or rescue organization? I did a bit of brainstorming, and here’s what I’ve come up with: New Year’s Eve Photos I find one of the best ways to promote shelter dogs…
Read more 5 Last-Minute New Year’s Eve Marketing Ideas for Animal Shelters and Rescues
With temperatures dropping this past weekend, the shelter dogs decided to show off their coziest looks yet for another winter-themed photo session – even Darby rocked a scarf this time. Two new snowflake-embellished backdrops gave the photo barn a seasonal flair, while the canines revealed their unique personalities. Curious what that looked like? Check out…
Read more Darby and His Crew Star in Winter-Themed Photo Session Part Two
A few weeks ago, I went to the animal shelter to have a fun-filled and winter-themed photo session with some adorable, charming canines. From scarves to bandanas, the four-leggers were sure to dazzle with their choice of seasonal attire. Among them: German Shepherd Darby, who thought his coat was winter-y enough and decided to forgo…
For a few months now, I’ve been following Blue’s story on social media, hoping that his quest for a forever home would eventually come to an end, that he’d find what his heart desires most: a human to call his very own. But… Blue is still searching, still waiting, still hoping for his special someone.…
A few days ago, we celebrated Tucker’s adoption anniversary – it’s been nine years since he chose us to be a part of his pack. Nine years. Time flies. So many fun adventures, so many unforgettable memories. Since Tucker has come to live with us, we’ve gone for countless walks together. We’ve explored new trails…
Curious about how you can elevate your content marketing game to help more shelter pets get adopted or rescued? Keep reading to discover five essential content marketing tools (with free plans) that animal shelter and rescue volunteers should know about. Most of us know that to network, promote, or market an animal shelter’s or rescue’s…
Read more 5 Must-Have Content Marketing Tools for Animal Shelters and Rescues
Valentine’s Day is just around the corner, and I have to admit that, as a cheezy-pun, heart-graphic, and red-pink-colorway enthusiast, I really enjoy content creation this time of year. To spark my creativity a bit, I searched the web for past and present Valentine’s Day campaigns, events, and fundraisers focused on helping shelter and rescue…
Shelter Stories 