Denise is a marketing translator, specializing in creative marketing translations for websites, social media, and email, and a volunteer marketer and content creator at her local animal shelter. Living in rural Texas, she enjoys the small-town, between-country-and-city life with her husband and two dogs. She’s also a coffee aficionada, a language lover, a travel and nature enthusiast, a fitness and fashion fan, and a keen supporter of the Oxford comma.
Earlier this month, Tucker turned 11. And because that’s a pretty big deal in the dog world and a major cause for celebration, I indulged in a bit of birthday shopping to ensure we’d have all the treats and toys needed to make Tucker’s special day truly one he’d enjoy. In the days leading up…
My growing collection of photography backdrops includes a lovely heart-embellished background. And so, Tucker and Gunner celebrated Valentine’s Day 2023 with a treat-filled photo session. Take a look at some of their pictures in the slideshow below. Then let me know in the comments how you and your dogs spent Valentine’s Day!
On Friday, we celebrated Gunner’s adoption anniversary. It was a special, double-digit milestone as it marked ten years since Gunner had decided to make us a part of his pack, ten years of Gunner infusing our home with his sweet and sassy charm. In preparation of his big day, I had ordered a new party-themed…
Last month, Gunner turned 10. And because reaching double digits is a pretty big dog milestone and a true cause for celebration, I planned a fun- and treat-filled birthday party for him. Gunner and Tucker started off Gunner’s special day with a homemade, dog-appropriate breakfast and then went on to open their presents, which included…
The holiday season is in full swing and December is quickly approaching. But there’s still time to fill your content calendar and create a few low-effort holiday-themed campaigns. Need a bit of inspiration? Then check out the list below and discover some last-minute December marketing ideas for your animal shelter or rescue group. They’re all…
Read more 7 Last-Minute December Marketing Ideas for Animal Shelters and Rescue Groups
To promote your animal shelter’s or rescue group’s adoptable dogs effectively, you need high-quality photos and compelling descriptions of them. But how do you write pet profiles that stand out from the crowd and draw attention? And how do you craft bios that are uniquely tailored to each dog’s personality? Let’s look at a few…
Read more Writing Dog Bios: Tips and Ideas for Crafting Compelling Profiles for Adoptable Dogs
Social media can be a powerful tool to promote your animal shelter’s or rescue group’s adoptable pets, attract volunteers for your organization, and connect with your community. You already know that it’s essential to feature scroll-stopping images in your posts. But once you’ve got your followers’ attention, you’ll want them to actually read your posts…
Read more Copywriting for Social Media: Tips and Ideas for Animal Shelters and Rescue Groups
Content marketing can be an incredibly valuable part of an animal shelter’s or rescue group’s overall marketing plan. It can, for example, help your organization connect with its audience, drive traffic to your shelter’s website, and raise awareness for your rescue. And while the benefits of creating content may be clear, it’s not always easy…
Read more 10 Content Marketing Ideas for Animal Shelters and Rescue Groups
Your animal shelter or rescue group likely has a website – to list adoptable pets, recruit volunteers, and share information about responsible pet ownership. And you’re probably spending quite a bit of time on taking high-quality photos of available dogs or cats, crafting compelling pet bios, and writing articles to educate and guide pet owners…
Something I truly love about the photo barn at my local animal shelter is that it’s so much more than just a spot to take a few pictures of available dogs. It’s a paradise for content creation: a place where the shelter residents can show off their unique personalities, reinvent themselves, and go on virtual…
A few days ago, Vanessa and a few of her fellow shelter residents participated in a spring-themed photo session to help them stand out on social media and reach their forever humans. Determined to create scroll-stopping content, the charming canines opted for stylish, on-trend accessories and dressed to impress. And impress they did. But see…
Read more A Spring-Themed Photo Session with Vanessa and Her Friends
Last week, I stopped by the shelter to meet some of the then-current canine residents there and learn about their unique personalities. I made the acquaintance of absolutely adorable Vanessa and her crew as they were enjoying a warm spring day in the play yards and on the trails. Curious how my photo session with…
Shelter Stories 